It will not be wrong to say that CPA marketing is alive due to CPA networks and the networks take breath due to the affiliate managers and you as the publisher.
There are several works like promoting the network, selecting publishers, solving many problems etc which a CPA network can’t perform individually. To fulfill these purposes, they select some of the well trained persons as affiliate managers for their network. Those affiliate managers are well established persons who have a vast knowledge of marketing and handling critical situations.
Affiliate managers serve different purposes for the networks
- Selecting you as a publisher- When you apply as a publisher for a cpa network, your application goes right through in the hands of those managers. They read it thoroughly and then make their mind to accept you or deny according to your eligibility. They call you to confirm your email id and address.
- Providing knowledge to the publishers- You can imagine those affiliate managers as a teacher. A teacher teaches you lessons of the book, gives you new ideas and knowledge so that you get success in your life. Those managers also serve the same purpose. They help you(publisher) by providing all the details and ideas about CPA offers. You can ask them about which offers are doing well. They feel happy to help you because you serve as a backbone for them. If you do well then they will get commissions for your work and appreciation from the network. The commission is not from your earnings. You can imagine yourself as a referral of the managers.’
- Solving problems- The affiliate managers are very appreciable for their solving problem work. They always try to solve your problem as soon as possible. If you get any problem regarding to CPA offers, stats or earnings then you can ask your affiliate manager for help. You can talk to him in the phone or chat with him in messenger clients like AIM or SKYPE. When you become a publisher of a CPA network, you are assigned under a affiliate manager. Just get his/her messenger client id from the network and add to your messenger client and start chatting with him.
- Keeping the network safe- Affiliate managers serve as a protector for their network from fraud advertising companies and publishers. They keep eye on the advertising companies that whether they are paying or not and then warn you and other publishers about the non- paying advertisers. They also keep a close watch on your leads and all the other publishers leads. They catch whether the leads are fraud or real by the conversion ratio. If your leads don’t convert then they will warn you at first but if the same thing happens again, your account will be banned.
Now obviously you have got the knowledge about how important affiliate managers are in CPA networks.